Glubokoye. New image objects appeared in Glubokoye on International Children's Day

On International Children's Day, new objects with social advertising of the Ministry of Emergency Situations appeared in Glubokoe. Specifically, the brand package "The elements have no heart" now attracts the attention of residents and guests of the city at bus stops and on public transport.

The idea of creating new objects with social advertising of the Ministry of Emergency Situations was supported by the unitary enterprise "Housing and Communal Services of Glubokoe District" and the branch "Transport Enterprise No. 16 of Glubokoe".

— The Ministry of Emergency Situations is not only the most heroic department, but also a caring one. We chose this day, June 1, not by chance. On this day, the republican campaign "Safe Holidays" started. And the brand package "The elements have no heart" is a great opportunity to once again draw parents' attention to the existing social problem – child deaths and injuries, - explains Darja Zajkovskaja, inspector of the Glubokoe department.

Thus, the bus stop has acquired new colors, as rescuers from the Glubokoe District Department for Emergency Situations have modernized it into an image bus stop of the Ministry of Emergency Situations, themed around the information campaign "The elements have no heart!". This bus stop was not chosen by chance, as it is located on Moskovskaya Street, one of the busiest streets in the city, and near kindergarten No. 2.

A white MAZ bus also appeared on the streets of Glubokoe, which also became a carrier of the largest information campaign of the Ministry of Emergency Situations "The elements have no heart". By using public transport, rescuers wanted to reach as large an audience as possible and convey the most important message – the creation of a safe environment for the youngest citizens.

— Applying social advertising to a bus is a very good idea. Transport is constantly on the move, it is seen by both adults and children, and safety rules are naturally ingrained in memory, — share their impressions members of the Belarusian Youth Public Association of Rescuers-Firefighters.

In this way, rescuers want to reach every parent – to urge them not to leave children unattended, to be with their child to prevent a possible tragedy and to teach them safety rules.

Do not stand aside: join the rescuers and ensure a safe childhood for your children!